A1: Can you trust an expert?

The public is inundated with advice from experts, but it’s said they no longer have confidence in what the experts say. In a world where advice can be crowd-sourced from a person’s peer group, how can the sector get its message across? This session will explore:


  • What does the rise of alternative facts and evidence mean for charities?
  • How we can break ‘group think’ and avoid social tribalism?
  • What can reignite the bonds of trust with the general public?


Simon Buckby, Chief Executive, Champollion Group
Sunder Katwala, Director, British Future